What a way to introduce a new car. A solitary polar bear sitting on an island of melting ice. He dives into the water and swims to shore. On land this lonely bear walked on a railroad track, down a highway and up to the garage of a Nissan Leaf owner. With a longing look, the bear hugs the Leaf owner as a way of thanking him for the taking a step to protect the environment.
This cerebral message announces to all watchers that Nissan has set itself down as a truly Green company. They are going to lead people who want to help the environment by producing electric cars. This commercial will hit the enviromnentalist right in their emotional heart like an arrow from Cupid. They will absolutely love it. Soon you will see them lined up at the local Nissan dealers ready to buy the first Nissan Leaf in their neighborhood.
Sometime, however, Nissan will have to get serious about communicating the features and benefits of this revolutionary car. People will want to know what colors it comes in and what types of Nissan floor mats are available. They will also want to know all about the electical system and how they can use it. Most importantly, they will want to know the cost and benefits of this vehicle. A complete analysis will need to give the next wave of electric car owners all the warnings and potentialities of this new technology. Only then will the electric car have a chance for the future.
